Monthly Archives: August 2015

[LTBR] Episode 69 – SMS Text Marketing Increases Marketing ROI

August 27, 2015

TextHub Mark Michuda

In Episode 69 (SMS Text Marketing Increases Marketing ROI) of Let’s Talk Business Radio #ltbr Host/Marketing Consultant Troy Warren and Co–Host Michael J talk with Mark Michuda, CEO of TextHub.com about how SMS Text Marketing supercharges your business marketing efforts.

Show Key Points & Notes

  •  What?  Open rates of almost 100% [2:03]
  • What’s a short code?  [2:57]
  • Deliver automatic replies [6:40]
  • You can even personalize it [8:20]
  • Great examples of usage [12:58]
  • Easy to deploy [19:45]
  • Get customers flocking into your business [24:35]
  • Get an email address too [26:51]
  • The cost is very affordable and returns your investment quickly [27:37]
  • The possibilities are almost endless [32:19]
  • Text rapping? [34:01]
  • Show Funnies [34:40]
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1153 views

[LTBR] Episode 68 – Discover How To Increase Your Business By 10X Or More With Data Mailing Lists Part 1

August 15, 2015

Data Mailing Lists MultiMedia Lists

In Episode 68 (Discover How To Increase Your Business By 10X Or More With Data Mailing Lists Part 1) of Let’s Talk Business Radio #ltbr Host/Marketing Consultant Troy Warren and Co–Host Michael J interview Daniel Klibanoff of MultiMediaLists.Com, arguably the Data KING of the business world. #ltbr #businessmedia #businessresource #troywarren #businesslists #mailinglist #danielklibanoff #data #businessdata

Show Key Points & Notes

  • It all started in 1982 [2:54]
  • Return Addresses on envelopes turned into GOLD [4:15]
  • No Internet, Nothing Digital yet keypunching thousands of names [6:18]
  • Do you remember peel and stick labels? [6:55]
  • First defining moment . . . [8:35]
  • Turn Your Trash Into Cash [10:45]
  • Bought 1.5 million envelopes over 16 months [12:41]
  • Klibanoff created the biggest defining moment in the data world in 1986 [16:57]
  • Once you get a taste, you’re hooked and WANT MORE [22:44]
  • History Channel Material [28:51]
  • Response rates through the roof [30:36]
  • Overlay valuable data on your email files now [35:01]
  • Hit a bulls eye with data selection [36:51]
  • Homeland Security & Data? [39:01]
  • Profiling to make your efforts extremely easy [40:28]
  • Show Close [43:30]
  • Save ANY ailing business [44:48]
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3606 views

[LTBR] Episode 67 – Are You A Marketing Black Sheep

August 06, 2015

Gino Niccoli Marketing Black Sheep

In Episode 67 (Are You A Marketing Black Sheep) of Let’s Talk Business Radio #ltbr Host/Marketing Consultant Troy Warren and Co–Host Michael J interview Gino Niccoli about his Marketing Black Sheep program that can supercharge any offer or sales funnel. #ltbr #businessmedia #businessresource #troywarren #marketing #businessstalkshow #ginoniccoli

Show Key Points & Notes

  • School?  Who needs school to learn this? [1:53]
  • The telephone is still alive and well [2:51]
  • Direct Postal Mail WIDE OPEN again [5:34]
  • Lumpy Mail super responsive [6:31]
  • Free Class every Wednesday night [8:29]
  • Delivering the right message [10:01]
  • Let them BUY and not be SOLD [10:48]
  • What does a bus stop have to do with it? [12:51]
  • Make a presentation and be done in 6 to 13 minutes every time [16:13]
  • You should be asking WHY you do marketing the way you do [19:26]
  • Volkswagon commercial [24:02]
  • Much more effective with your message [25:58]
  • Easy opening [29:43]
  • NO means NO [29:56]
  • Up selling works with a YES almost 40% of the time [32:59]
  • TheMarketingBlackSheep.Com [34:46]
  • Show Summary [36:38]
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1193 views

[LTBR] Episode 66 – Matt Bacak Gets Insane Email Marketing Results

August 05, 2015

Email Marketing Matt Bacak

In Episode 66 (Matt Bacak Gets Insane Email Marketing Results) of Let’s Talk Business Radio #ltbr Host/Marketing Consultant Troy Warren and Co–Host Michael J interview Matt Bacak arguably the Email Marketing King.

Email Marketing with Matt BacakPowerful Email Marketing tips for any business. #ltbr #businessmedia #businessresource #troywarren #emailmarketing #talkshow

 

 

 

Show Key Points & Notes

  • How did Matt get started?  Find out at [1:59]
  • Doing stuff with WHO?  Robert Kiyosaki, Tony Robbins, Mark Joyner … [2:31]
  • Email Marketing still the most profitable to this day [3:55]
  • Split testing and tracking was the key [5:03]
  • Getting Radical [6:05]
  • Personalization Yes or No? [7:49]
  • Less is better [9:01]
  • What?  How many emails sent per day now? [12:50]
  • What products and services are good for email marketing? [16:59]
  • What did Matt do BEFORE Email Marketing? [19:17]
  • We didn’t even call it Internet Marketing  . . . [20:45]
  • What was the single biggest hurdle to overcome? [20:55]
  • What my subscribers die? [23:05]
  • How do I start from today? [23:49]
  • Where does your target audience hang out? [25:55]
  • If you already have a list, you still have not extracted all the GOLD [30:15]
  • What to avoid in your subject lines [31:30]
  • But . . . avoid it like the plague [32:20]
  • What email platform should I start with? [36:40]
  • Show Bloopers [41:02]
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1093 views

[LTBR] Episode 65 – Referral Marketing On Steroids

August 05, 2015

Referral Marketing Strategies

In Episode 65 (Referral Marketing On Steroids) of Let’s Talk Business Radio #ltbr Host/Marketing Consultant Troy Warren and Co–Host Michael J explain how you can put referral marketing into action in your business and increase revenues by as much as 33%. In this episode, get powerful email marketing tips. #ltbr #businessmedia #businessresource #troywarren #emailmarketing #socialmedia #newsrelease #referralmarketing

Show Key Points & Notes

  • That one THING that makes every business owner the HAPPIEST [1:34]
  • If asked . . . where all the GOLD is in your business [2:20]
  • WHAT???? 33% Increase???!!!!! [2:30]
  • LinkedIn Goldmine [4:31]
  • Make it EASY and you’ll get a TON of referral business [7:51]
  • You can’t help but doing this (with restaurants) [16:35]
  • Referrals on AUTO PILOT [19:59]
  • Your Powerful Email Marketing Tips [22:45]
  • Social Media & Video [32:01]
  • Episode 66 – Route 66 with Matt Bacak [40:03]
  • Drinking & Marketing?  [41:46]
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1074 views
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