Posts by Category: Business Consultancy

[LTBR] Episode 15 – JV Partnering Plus Video Equals Bigger Gains

October 04, 2013

On today’s episode #ltbr we went to the next step after the endorsement/referral letter goes out.  It guides them to the other JV Partners deal site, but it gets higher conversions with video on the deal site.  See below.

Deal Site + Video = Higher Conversions

Deal Site + Video = Higher Conversions


Our Social Media expert Dallas McLaughlin talked about engaging videos.  Examples are below for his clothing line and Flex Watch.


[LTBR] Episode 14 – JV Partners Ring Your Cash Register

October 04, 2013

Video is highly consumed as Dallas McLaughlin talked about on this episode today.  See examples of video below.

Also, Troy and Michael J unleashed an example promotion letter that keeps your cash register ringing.

From the desk of Troy Warren

ABC Widgets

88 S. San Marcos Place – Chandler, AZ 85225

(480) 720-5478

Dear [Customer_Name],


Thank you for your continued patronage at ABC Widgets.  I know we have to make decisions where we shop.  I appreciate your decision to do business with us and I look forward to serving your needs now and in the future.


On that note [Customer_Name] every once in a while a service or product comes along that you like so much you can’t wait to tell your friends about it.


Today is that day for me to you.


I started doing business with [JV_Partner] and was so impressed with their attention to detail, their caring nature, and the follow up to make sure I was happy.  And not just once, [JV_Partner] stays in close touch to make sure everything is going okay.


For that reason, I highly endorse and recommend [JV_Partner].


Additionally as a THANK YOU for doing business with me and my business ABC Widgets, I have arranged for a very special deal for you at [JV_Partner].


Normally their [SERVICE_PRODUCT] is $100, but as a loyal customer of ABC Widgets you’ll be able to get the same [SERVICE_PRODUCT] for $50 representing a whopping 50% savings.  I was jealous because when I started doing business there, it was at full price, but I did not care because of their high level of service (but maybe we can split a deal; LOL!; Just Kidding).


To receive this limited time offer go to:


Oh and by the way, please tell [JV_Partner_NAME] I sent you over.  You’ll love the level of service I have enjoyed and I guarantee you’ll be as happy as I am.


Let me know if there is anything else I can help you with [Customer_Name].  I hope this letter finds you doing well and at your best.


Sincerest Best Wishes,

Troy Warren

ABC Widgets


[LTBR] Episode 13 – What To Say To Potential JV Partners

October 03, 2013

In today’s show we talked about sample letters that you can send to potential JV Partners, plus what to say (and not to say).  See below:

This is Troy Warren from The Social Media Boss.

I am wondering if your company is open to considering business partnerships.

If you are, please send me your preferred mailing address and I’ll send you a proposal via Fed/Ex.

Also, if there is a specific person that handles business development, I’d appreciate it if you could please forward this message to them as well.

If you have any questions, then just let me know. Thank-you very much.

Troy Warren The Social Media Boss Cell:  (480) 720-LIST (5478) Office: (480) 300-5381

Here is what your potential JV Partner wants to see:

What is your product or service, does it make sense, and how will it benefit their customers or client base?

What’s In It for THEM? Yes, the classic “WIIFM” mantra applies to this, too. Spell this out clearly, and without coming across as being “salesy”. Tell them exactly what’s in it for them – including the spin-off benefits such as increased loyalty and “buzz” being generated about their company as a result of the promotion, and so on.

SIMPLICITY. Make the deal sound as simple as possible. DO NOT complicate things at all. Make every effort to make things so that your potential partner simply needs to press “send” (figuratively and/or literally), and make money as a result.

They’re Special. Tell them why you selected THEM as a partner. Do this with tact, but re-enforce the fact that their business is great, and so are they.

Confidence. Write in “present” and “future” tense. Let your writing make it crystal-clear that according to you, this deal is going to happen (do this from start to finish, but don’t be over-bearing). Your confidence will subliminally make them confident in you, and therefore, your offer.

Also we learned some great tips from Dallas McLaughlin about reputation management today.

Reputation Management

Reputation Management


[LTBR] Episode 12 – Critical Component In Host Beneficiary Relationships

October 02, 2013
Android vs. Apple

Android vs. Apple


[LTBR] Episode 11 – Approaching Complimentary Businesses

October 01, 2013

Today we talked about a test I ran on my Facebook profile at over the weekend that was another example of the 80/20 rule as you will see in the image below.  20% get it right on the first attempt.  Others need to think about it more.

80/20 rule applies

80/20 rule applies

“When Money Matters” be sure to visit . Please help in their goal of helping children “Realize Their Dreams Through Education.”


[LTBR] Episode 10 – Structuring Joint Ventures

September 27, 2013

We answered Howard Wright’s question today regarding creating business Facebook pages.

Create Page


[LTBR] Episode 9 – Joint Venture Host Beneficiary Relationships

September 27, 2013
Dallas McLaughlin Gun Rights Facebook Campaign

Dallas McLaughlin Gun Rights Facebook Campaign

Dallas McLaughlin Facebook campaign results after only 48 hours.  Over 3,000 LIKES from a highly targeted audience.  Stay tuned as he shows you how he will monetize the campaign.


[LTBR] Episode 8 – The Most Powerful Customer Acquisition Strategy

September 26, 2013

[LTBR] Episode 7 – Defining Your Perfect Ideal Customer

September 25, 2013

[LTBR] Episode 6 – Business Owner 80/20 Activities

September 24, 2013
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