Posts by tag: daniel klibanoff

[LTBR] Episode 70 – Hitting Perfect BullsEyes Every Time Using Mailing Lists

September 11, 2015

MailingLists-TroyWarren-DanielKlibanoff

In Episode 70 (Hitting Perfect BullsEyes Every Time Using Mailing Lists) of Let’s Talk Business Radio, Troy Warren and Co–Host Michael J talk with Daniel Klibanoff, President of MultiMediaLists.com about how to zero in on your perfect customer/client/patient audience utilizing targeted mailing lists. Mailing Lists increase your chance of hitting the bullseye on your target by 1000%, plus increases your revenues by 10 X or more.

Show Key Points & Notes

  • Data Manipulation (not what you think) [1:24]
  • How privacy rights tie in [2:05]
  • No more shotgun effect [2:54]
  • Master Files tell all [4:10]
  • Much better for the marketer (and saves lots of $$$) [5:11]
  • Appending Psychographics & Demographics is so POWERFUL [7:12]
  • Monetizing your current list [10:25]
  • Have your cake and eat it too [12:08]
  • How do you get started? [18:04]
  • You can drill down as far as you want to go [19:31]
  • What about the cost? [20:25]
  • Drive your costs down while increasing revenues [23:04]
  • Segment your list to keep it more responsive [24:30]
  • Show close [28:25]
  • Show funnies [29:26]
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[LTBR] Episode 68 – Discover How To Increase Your Business By 10X Or More With Data Mailing Lists Part 1

August 15, 2015

Data Mailing Lists MultiMedia Lists

In Episode 68 (Discover How To Increase Your Business By 10X Or More With Data Mailing Lists Part 1) of Let’s Talk Business Radio #ltbr Host/Marketing Consultant Troy Warren and Co–Host Michael J interview Daniel Klibanoff of MultiMediaLists.Com, arguably the Data KING of the business world. #ltbr #businessmedia #businessresource #troywarren #businesslists #mailinglist #danielklibanoff #data #businessdata

Show Key Points & Notes

  • It all started in 1982 [2:54]
  • Return Addresses on envelopes turned into GOLD [4:15]
  • No Internet, Nothing Digital yet keypunching thousands of names [6:18]
  • Do you remember peel and stick labels? [6:55]
  • First defining moment . . . [8:35]
  • Turn Your Trash Into Cash [10:45]
  • Bought 1.5 million envelopes over 16 months [12:41]
  • Klibanoff created the biggest defining moment in the data world in 1986 [16:57]
  • Once you get a taste, you’re hooked and WANT MORE [22:44]
  • History Channel Material [28:51]
  • Response rates through the roof [30:36]
  • Overlay valuable data on your email files now [35:01]
  • Hit a bulls eye with data selection [36:51]
  • Homeland Security & Data? [39:01]
  • Profiling to make your efforts extremely easy [40:28]
  • Show Close [43:30]
  • Save ANY ailing business [44:48]
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Discover How To Cut Expenses & Increase Profits!
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